Post Premier Panic :
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What a week, what with the Royal wedding ( another story, another time) and to organise a fully fledged full blown Premier after party in less then 3 days I was in for a big week.
The film, was Attack the Block ( more about this film here http://www.imdb.com/title/tt1478964/ ) .
My thoughts on the film, it is directed by Joe Cornish. Starring Nick Frost, Jodie Whittaker, Luke Treadaway. The twist with Attack the Block is the comedy element which, if you’re a fan of Joe Cornish, you’ll know comes completely naturally to him. Every scene is well shot, well directed, well acted and throughout every line of dialogue you’re waiting for one of the newbie actors to deliver a line that is going to make you laugh and the audience if kept laughing from start to finish with the fantastically delivered lines and comedy timing.
I called it, “ Critters versus Goonies in Hoodies “.
But enough about the film, lets look at the event, step for step :
The Event: Attack The Block movie premiere
The Venue: The Penthouse London , in the heart of London on the most famous square in the world of cinema.
People : 400
Plus
A celebrity DJ and a
7 piece Band and sound desk.
12 members of security .
Some of the VIPs: Jonathan Ross and Jane Goldman, Anthony Head ( Buffy fame), Nick Frost, Simon Pegg, Rick Edwards, Edith Bowman, Jodie Whittaker, Edgar Wright, Mark Strong and John Boyega to name just those I danced with, lol.
1 x production crew to get the props –
1 x aqua floral arrangement ( the brief was Sci-fi)
Drinks :
Cuba Libre ( absolute Vodka mixed with fresh pineapple juice and a generous splash of blackcurrant liqueur) and Bramble ( Beefeater Gin mixed with lemon juice, sugar and laced with Chambord) for beer I find Heineken to be a popular choice then a lovely South African Wine- Kleine Zalze Chenin Blanc for the white and for Red Wine we offered a wonderful Castelbello.
For Food we had our Master Chef Brian O’Sullivan create and serve the following:
Lamb Koftas with Tzatiki (200 portions)
Vegetable spring rolls swerved on miniature dragon boats
Duck spring rolls
Sausages with a grain mustard and honey glaze (200 portions)
Mini pizzas- Meat and margarita
Individual Chips served in sailboat baskets
Mini brownies served with strawberries
Smoked salmon an Avocado on rye bread
The biggest challenge of any premier after party is the fact that they all leave the cinema at the same time and then like wild buffalo all come charging at you.
So step 1 was to get them to slow down , the trick is to distract them and like a bull with a cloakroom while serving drinks to the queue that are waiting to either drop off there coats or get into the elevator.
Step 2 was to move them around the room, this is easily done with food stations or in this case drink stations. We created various areas for different drink so the beer groups would migrate to one area and the cocktail crowd to another.
Step 3 was to make everyone feel like a star, while showing the true stars of the film that they are my number one priority.
Attack the Block is out on the 11th of May in the UK, check local listings for more details, and for those who are aware of the extraordinary buzz about the film I have a few words:
Believe the hype.
http://www.youtube.com/watch?v=lc-Q244MEAI&feature=player_embedded
And what did the critics say about my event, we went to the who’s who of the Twitterati to find out:
Edgar Wright, Director: Shaun of the Dead, Hot Fuzz. … Scott Pilgrim vs. the World tweeted :
Edgar Wright, “Not only was the @AttackTheBlock premiere great, but that was the best after party I’ve been to: the whole cast onstage rhyming & dancing.”
Mr. Ultra Culture , The UK’s greatest Movie Blog tweeted ( to be read in reverse)
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Jonathan Ross and Lord Jason Scott
One for luck: 11. No premiere after-party will ever beat it.
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10. Selom Awadzi (Tonks) thought I was an actor from the film and said it was nice to meet me on set.
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9. I met Tim Key.
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8. Michael Ajao (Mayhem) is made of swagga.
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7. Sammy Williams (Probs, who has some of the movie’s best lines) came up and said he recognised me from the film show. I was *too* excited.
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6. I drank a million Heinekens and not a single Kopparburg.
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5. Halfway into their set, the live band brought members of the cast up on stage for an extended rap interlude. They were ALL amazing.
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4. The entire cast were getting PROPERLY DOWN on the dance floor. I remember @FranzDrameh‘s moves being particularly impressive.
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3. I met Louis Theroux.
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2. I think me and @yourturnheather were the only non-famous people there. I’m not sure I’m capable of being starstruck ever again.
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1. The DJs played pretty much every Beyonce song ever recorded.
2 hours ago Favorite Retweet Reply
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As I couldn’t tweet last night, I will now list ten amazing things about the @AttackTheBlock after party.
Then Rick Edwards (a British TV presenter who mainly works on Channel 4 and E4. Also currently presents T4 with co-hosts Steve Jones, Miquita Oliver, Jameela Jamil and Alexa Chung. Actually he also presents Freshly Squeezed, E4 Music and Relentless, does this boy sleep) had such a big night he couldn’t even remember who he met, hence the below tweet.
rickedwards1 Rick Edwards
@
@BobbeB ummm – I’m not sure I know who you are. Sorry. Were you at the Attack The Block party?
Discussing how I would look in a Green Lantern Uniform
